Marketing Management

3 years, 180 credits. Bachelor of Science with a major in Business Administration.

With your degree you can apply to both Swedish and international master programs. Please note that master programmes may have different entry requirements.

After completing your programme, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses. 

The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager. 

With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.

A bachelor's degree in business administration fulfills the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:

• Digital Business
• International Marketing
• International Logistics and Supply Chain Management
• Global Management
• Strategic Entrepreneurship
• Information Architecture and Innovation

The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.

The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.