International Marketing

Degree of Master of Science (60 credits) with a major in Business Administration

Location: Jönköping

Start date: August 19, 2019

Increase your understanding of the future marketing needs of global companies in an international setting.

International Marketing is a programme that develops your ability to address contemporary marketing challenges. Issues such as digitalisation, globalisation and the rapid rate of change highlight the importance of an international setting and make renewal a central theme.

The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalisation of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.

Degree

1 year, 60 credits. Master of Science with a major in Business Administration.

After graduation

The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

The programme also prepares students for doctoral research education.

Credits: 60 credits
Level: Master
Rate of study: Full-time
City: Jönköping
Place of study: Campus-based
Language: English
Start date: Autumn 2019
Application code: HJ-MU105
Requirements: The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, commerce, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.
Read more about our Admissions Requirements.
Degree: Degree of Master of Science (60 credits) with a major in Business Administration
Tuition fee for the first semester: 60000 SEK Total tuition fee: 120000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

NB Preliminary list of courses

Year 1

Contemporary Issues in International Marketing 7.5 credits
Consumer Behavior 7.5 credits
Marketing Research 7.5 credits
Market Communication in a Digital World 7.5 credits
Applied International Marketing, 7.5 credits
Master's Thesis in Business Administration 15 credits
Globalisation of Economic Activity 7.5 credits





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